Google Ads
Master high-intent Google Search Ads, Performance Max (PMax), Google Merchant Center Shopping feeds, YouTube Demand Gen, Smart Bidding (tCPA/tROAS), and GTM Enhanced Conversions.
Duration
8 Weeks (48 Hours)
Curriculum
6 Modules
Capstone Work
4 Live Google Ad Campaigns
Delivery Mode
Live Online
Weekday & Weekend Batches (0% EMI & Scholarship Available)
- ✓Search Campaign Architecture: Exact/Phrase/Broad Match + Smart Bidding Synergy
- ✓Performance Max (PMax) Asset Group Engineering, Search Themes & Lead-Quality Guardrails
- ✓Google Merchant Center (GMC) Feed Optimization & Multi-Tier Shopping Campaigns
- ✓Enhanced Conversions, Offline CRM GCLID Imports & Automated Google Ads Scripts
What Skills Are Covered in Mcapable's Google Ads & PPC Course in Noida?
In Mcapable's 8-Week Google Ads Course in Noida, you master auction Quality Score mechanics, STAG keyword architecture, Responsive Search Ads (RSAs), E-Commerce Merchant feeds, Performance Max (PMax) asset groups, Enhanced Conversions, offline GCLID lead tracking, and automated budget pacing scripts across 4 live campaigns.
Why Master Google Ads at Mcapable?
Google Ads captures buyers at the exact moment of search intent. In this intensive hands-on specialization, you will architect profitable Search, Performance Max (PMax), Standard Shopping, YouTube In-Stream/Shorts, and Display Remarketing campaigns using real ad budgets, server-side/enhanced conversion tracking, and automated Google Ads scripts.
Structure high-Quality-Score Search campaigns with Responsive Search Ads (RSAs) and negative keyword sculpting
Scale D2C e-commerce revenue using Google Merchant Center product feeds, custom labels, and PMax retail campaigns
Configure GTM conversion tracking, Enhanced Conversions for Web/Leads, and offline HubSpot/Zoho CRM deal imports
Execute YouTube Demand Gen video funnels and automate bid/budget pacing with Google Ads Editor and Scripts
Syllabus Outline & Module Breakdown
| Module # | Module Title | Hours / Lab | Core Deliverable |
|---|---|---|---|
| Module 01 | Paid Search Auction Mechanics, Quality Score & Account Hierarchy | 8 Hrs | Full Account & Keyword Architecture Blueprint |
| Module 02 | High-Intent Search Campaigns, RSA Copywriting & Ad Assets | 8 Hrs | Live Search Campaign & Negative Keyword Matrix |
| Module 03 | E-Commerce Merchant Feeds & High-ROAS Shopping Campaigns | 8 Hrs | Optimized E-Commerce Product Feed & Shopping Setup |
| Module 04 | Automated Cross-Network Campaigns & Lead-Gen Fraud Prevention | 8 Hrs | Multi-Asset Cross-Network Campaign & Lead Quality Checklist |
| Module 05 | Video Advertising, Demand Gen & Enhanced Conversion Tracking | 8 Hrs | Full-Funnel Video Campaign + Enhanced Conversion Tracking Setup |
| Module 06 | Algorithmic Smart Bidding (tCPA/tROAS), Bulk Operations & Automation Scripts | 8 Hrs | Automated Budget Pacing Scripts & Executive Paid Media Dashboard |
- ▸Ad Rank formula, Expected CTR, Ad Relevance, and Landing Page Experience optimization
- ▸Structuring accounts, campaigns, and ad groups for D2C e-commerce, B2B SaaS, and local service brands
- ▸Modern keyword match types (Broad, Phrase, Exact) paired with Smart Bidding algorithms
- ▸Writing high-CTR Responsive Search Ads (RSAs): when to pin headlines vs unpinned AI testing
- ▸Maximizing SERP real estate with Sitelinks, Callouts, Structured Snippets, Lead Forms, Price & Call assets
- ▸Dynamic Search Ads (DSA), competitor conquesting campaigns, and Auction Insights diagnostics
- ▸Configuring e-commerce product feeds, global trade identifiers, shipping/tax rules, and supplemental data feeds
- ▸Feed title engineering and Custom Labels (0–4) segmented by margin, seasonality, and bestsellers
- ▸Query-level priority bidding in Standard Shopping campaigns versus automated retail campaigns
- ▸Structuring multi-format asset groups, first-party customer match lists, and high-intent search themes
- ▸Feed-only versus full-asset campaign testing frameworks for D2C e-commerce brands
- ▸Eliminating bot and spam leads using form validation challenges, placement exclusions, and offline CRM qualification imports
- ▸Skippable in-stream, vertical shorts, in-feed video, and multi-surface discovery campaigns
- ▸Configuring tag management conversion linkers, dynamic checkout revenue variables, and privacy consent signals
- ▸Setting up hashed first-party enhanced conversions and offline click-ID conversion imports from CRM pipelines
- ▸Mastering Target CPA (tCPA), Target ROAS (tROAS), portfolio bid strategies, and seasonality adjustments
- ▸Bulk campaign deployment, mass bid/copy updates, and rapid structural account audits
- ▸Deploying automated scripts for broken landing-page monitoring, N-gram search term mining, and daily budget pacing
Tools Covered & Hands-On Capstone Projects
Industry Tools & Platforms You Will Use:
Live Agency Capstone Projects:
Project 1: Live Search + PMax Funnel Launch
Architect, launch, and optimize a live Google Search and Performance Max campaign with GTM Enhanced Conversions and negative keyword guardrails.
Project 2: Google Merchant Center & Shopping ROAS Audit
Optimize a 500-SKU e-commerce product feed, segment custom labels by margin, and build a real-time Looker Studio PPC ROAS tracker.
Job Roles, Salary Bands & Certification
Performance Agencies, D2C Brands & B2B SaaS
Google Ads / Paid Search Specialist
₹5.0 – ₹9.5 LPA
Global E-Commerce & Enterprise Media Agencies
Senior SEM & Shopping Strategist
₹9.5 – ₹15.5 LPA
High-Growth Consumer Tech & FinTech
Paid Media & PPC Lead
₹15.5 – ₹24.0+ LPA
Frequently Asked Questions — Google Ads
Complete answers covering curriculum depth, batch timings, practical labs, certifications, fees, and placement support.