Paid Growth Track #03 • High-ROAS Multi-Channel Ads
Performance Marketing
Scale predictable revenue and leads across Google Search, Shopping, Performance Max, YouTube, Meta Advantage+, LinkedIn B2B Ads, and Programmatic Display.
Duration
8 Weeks (48 Hours)
Curriculum
7 Modules
Capstone Work
5 Live Ad Campaigns
Delivery Mode
Live Online
Next Batch Intake
Seats Open
Weekday & Weekend Batches (0% EMI & Scholarship Available)
- ✓Google Search, Shopping, Performance Max (PMax) & YouTube Action Ads
- ✓Meta Ads Manager (Facebook & Instagram), Advantage+ & Conversions API
- ✓LinkedIn B2B Account-Based Marketing (ABM) & Lead Gen Funnels
- ✓Unit Economics, Media Planning, Attribution & ROAS Scaling Labs
Performance Marketing Course in Noida
Why Take a Dedicated Performance Marketing Course in Noida at Mcapable?
Mcapable's 12-Week Performance Marketing Course in Noida teaches scientific paid media buying across Search, Shopping, Video, Paid Social, and B2B Account-Based Ads. Students master CAC-to-LTV unit economics, server-side conversion tracking, 3:2:2 creative testing, and offline CRM conversion imports across 5 live ad campaigns.
Related Search Topics:
paid media buying course NoidaROAS & CAC optimization trainingfull funnel paid ads coursee-commerce performance marketing Noida
Section 01 • Course Overview
Why Master Performance Marketing at Mcapable?
Performance Marketing is the engine of measurable customer acquisition. This course trains you in unit economics (CAC, LTV, MER, ROAS), full-funnel media planning, algorithmic bidding, creative testing frameworks, and server-side conversion tracking across Google, Meta, and LinkedIn.
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Architect high-Quality-Score Google Search and PMax e-commerce campaigns
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Run profitable Meta Ads creative testing sprints (UGC, static, catalog ads)
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Configure accurate Pixel, CAPI, and offline CRM conversion tracking
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Manage ₹10L–₹50L+ monthly media budgets with scientific pacing sheets
Section 02 & 03 • Complete Curriculum
Syllabus Outline & Module Breakdown
| Module # | Module Title | Hours / Lab | Core Deliverable |
|---|---|---|---|
| Module 01 | Performance Economics, Funnel Math & Auction Mechanics | 6 Hrs | CAC, LTV & Break-Even ROAS Calculator |
| Module 02 | Paid Search Mastery & High-Intent Keyword Architecture | 8 Hrs | Live High-Intent Paid Search Campaign Setup |
| Module 03 | E-Commerce Product Feed Engineering & Automated Cross-Network Scaling | 8 Hrs | D2C Product Feed & Multi-Network Scaling Blueprint |
| Module 04 | Video Action Campaigns, Demand Generation & Dynamic Remarketing | 6 Hrs | Direct-Response Video Ad Script & Retargeting Funnel |
| Module 05 | Paid Social Mastery: Automated Shopping, 3:2:2 Creative Testing & Server-Side Tracking | 8 Hrs | Full-Funnel Paid Social Acquisition Campaign |
| Module 06 | B2B Account-Based Advertising, App Install Campaigns & Retail Media Ads | 6 Hrs | B2B ABM Paid Media Plan |
| Module 07 | Smart Bidding, Offline Conversion Imports & Media Reporting | 6 Hrs | Executive Media Pacing & ROAS Deck |
- ▸Calculating CAC, LTV, Payback Period, MER (Marketing Efficiency Ratio), and Break-Even CPA/ROAS
- ▸Ad Rank, Quality Score factors, and auction bidding dynamics
- ▸Mapping cold acquisition, mid-funnel nurturing, and bottom-funnel retargeting
- ▸Broad Match + Smart Bidding vs Exact/Phrase match structures
- ▸Negative keyword moats, search term mining, and STAG ad group architecture
- ▸Writing high-CTR Responsive Search Ads (RSAs) and configuring all Ad Assets
- ▸Bulk campaign deployment, negative keyword scrubbing, and rapid account restructuring
- ▸Merchant feed architecture, product title keyword optimization, barcode identifiers, and margin-based custom labels
- ▸Cross-network asset group structuring, first-party audience signals, and brand traffic exclusions
- ▸Segmenting bestsellers vs high-margin SKUs vs zombie products
- ▸Skippable in-stream video ads, vertical short-form video ads, and multi-format discovery campaigns
- ▸Custom intent audiences based on search keywords and competitor URLs
- ▸Dynamic remarketing for cart abandoners and high-intent visitors
- ▸Browser pixel + server-side conversion API setup, event deduplication, and match quality optimization
- ▸Advantage+ Shopping Campaigns (ASC) vs manual CBO/ABO testing
- ▸3:2:2 Dynamic Creative Testing framework: Hooks, angles, UGC reels, and carousels
- ▸Scaling winning ad sets horizontally and vertically without resetting learning phase
- ▸Precision B2B targeting by job title, decision-maker seniority, industry vertical, and account-based lists
- ▸High-intent B2B lead generation forms, sponsored messaging funnels, and executive thought-leader amplification
- ▸Retail media network fundamentals: Marketplace sponsored products and quick-commerce ad formats
- ▸Target CPA, Target ROAS, Enhanced Conversions, and CRM Offline Conversion Imports (OCT)
- ▸Daily budget pacing sheets, creative fatigue diagnosis, and client reporting
Section 04 • Practical Stack
Tools Covered & Hands-On Capstone Projects
Industry Tools & Platforms You Will Use:
Paid Search ArchitectureShopping Feed EngineeringMulti-Channel Paid Scaling3:2:2 Creative TestingServer-Side Conversion TrackingB2B Account-Based AdsUnit Economics (CAC/LTV)Automated Bid Management
Live Agency Capstone Projects:
Project 1: High-Intent B2B/Service Lead Gen Engine
Launch a complete Google Search + LinkedIn Retargeting funnel with offline CRM conversion tracking.
Project 2: D2C E-Commerce 4x ROAS Scaling Plan
Structure a Google Merchant Center PMax + Meta Advantage+ campaign with live budget pacing.
Section 05 • Career Outcomes
Job Roles, Salary Bands & Certification
D2C Brands & Performance Agencies
Performance Marketing Specialist
₹5.5 – ₹10.5 LPA
E-Commerce, EdTech & FinTech
Paid Media Manager
₹10.0 – ₹19.0 LPA
High-Growth Consumer Unicorns
VP / Director of Paid Growth
₹20.0 – ₹35.0 LPA
Section 06 • 16 Common Questions
Frequently Asked Questions — Performance Marketing
Complete answers covering curriculum depth, batch timings, practical labs, certifications, fees, and placement support.
No prior experience or coding background is required. Our 8 Weeks (48 Hours) curriculum for Performance Marketing starts from foundational concepts and builds up to advanced agency execution across 7 Modules.
We offer both Weekday Batch (Mon-Fri) and Weekend Batch (Sat-Sun) schedules via Live Instructor-Led Online cohorts.
You will train hands-on inside our live sandbox using Paid Search Architecture, Shopping Feed Engineering, Multi-Channel Paid Scaling, 3:2:2 Creative Testing, Server-Side Conversion Tracking, B2B Account-Based Ads, Unit Economics (CAC/LTV), Automated Bid Management with guided lab worksheets and mentor supervision.
You will complete 5 Live Ad Campaigns—including Project 1: High-Intent B2B/Service Lead Gen Engine and Project 2: D2C E-Commerce 4x ROAS Scaling Plan—graduating with a verified, interview-ready project portfolio.
Yes! Our academic counselors share complete batch details during your counseling session, covering all lab software access, study workbooks, capstone evaluations, and certification exams with easy 0% interest monthly EMI installments.
No! Our dedicated Placement Cell provides resume & LinkedIn optimization, mock technical interviews, and direct interview referrals for roles like Performance Marketing Specialist (₹5.5 – ₹10.5 LPA) and Paid Media Manager (₹10.0 – ₹19.0 LPA).
Every session is recorded in HD and uploaded to your student portal within 4 hours. You can also attend a backup live session in a parallel batch or book a 1-on-1 doubt-clearing slot with your mentor.
Absolutely. Working professionals and college students can transfer between Weekday Batch (Mon-Fri) and Weekend (Sat-Sun) batches at zero extra cost.
Yes, you earn Mcapable's ISO-verified Specialization Certificate in Performance Marketing along with full exam preparation for official Google, Meta, HubSpot, and Semrush certifications.
All sessions are led by practitioners with 8 to 14+ years of hands-on agency and enterprise growth experience who actively manage multi-crore campaigns and production workflows.
No! All classes will be Live interactive instructor-led online cohorts.
Yes! We cover client pitching, proposal pricing, scope-of-work contracts, international billing, and retention reporting so you can land freelance retainers alongside full-time job placements.
Yes, Mcapable provides shared agency sandbox access to premium tools and live campaign environments during lab hours so you don't have to purchase expensive enterprise software licenses on your own.
Yes! You can book a complimentary live demo session to interact with the faculty, inspect our lab projects, and review the module roadmap before paying any fee.
We offer a transparent 5-day refund policy from batch commencement as well as a free 6-month batch deferral credit if your schedule changes unexpectedly.
Simply click the Download Performance Marketing Syllabus button or submit the Course Enquiry Form below, or call our admissions desk directly at +91-8076465054.
Section 07 • Course Registration & Inquiry